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乔布斯给企业家的建议

徐骏徐骏

乔布斯认为“激情(passion,可能翻译成‘热爱’更准确)”是成功企业家最重要的特质:


People say you have to have a lot of passion of what you are doing and it's toally true. The reason is because it's so hard. If you don't, any rational person would give up. It's really hard, and you have to do it over is to sustain a period of time. So if you don't love it, you don't have fun doing it, you don't really love it, you are gonna give up. That's what happens to most people actually.


If you really look at the ones ended up being "successful" in the eyes of society and the ones who didn't. Often time is the ones who are successful love what they do so they can persevere when it got really tough. And the one who didn't love it quit because you are saint. Who would wanna put up with this stuff if you don't love it.


So it's a lot of hard work and lot of worrying, constantly. If you don't love it, you are gonna fail. So you gotta love it, you gotta have passion.

简而言之,缺乏激情的人容易屈服于创业路上的重重困难。


此外,我想稍作补充。


首先,激情与能力是一个硬币的两面。坦白讲,我遇到许多自称“激情万分”的人,然而绝大多数是因为缺乏能力而不得不靠“激情”硬撑,心里越是没底,口上喊得越凶。这种“激情”来得快,去得也快,不足为道。相反,有能力的人每成功解决一个问题便多一份成就感,日积月累,激情才能愈发持续与炽热。


其次,激情固然重要,但不是唯一的真理。大众眼中成功的企业家之中也不乏一心想着赚钱,对所做之事缺乏强烈热爱的人。他们人脉广阔,嗅觉敏锐,头脑灵活,行事果断,也足以成就一番事业。“我们的世界大得足以容纳许多真理”。


最后,关键是坚持而非激情。乔布斯的推理很清晰:因为激情,所以坚持;因为坚持,所以成功。仔细斟酌之下我发现“热爱”不是唯一原因,认同感、责任感、自尊和外部环境等都可以驱一个人坚持不懈、不离不弃。它们之间相辅相成,水乳交融,很难用一个“激情”概括。

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