从汽车销售到亿万美金企业家,Grant Cardone对汽车销售员的100个忠告

从汽车销售到亿万美金企业家,Grant Cardone对汽车销售员的100个忠告

在我去年的专栏里(看到汽车营销同行如何教育孩子,我有点担心中国经济的未来。),曾经介绍过他,美国的企业家,畅销书作家,销售培训大师,房地产大亨,10X大会的发起人—Grant cardone。

他年轻的时候有些颓废,一无所有,一度嗑药,但是后来忽然觉醒,奋发图强。首先投身到汽车销售,做到过美国汽车经销商集团Freedom Motorsports Group Inc.的CEO。你以为故事到此就结束了,恰恰想反,他的人生从此才开始开挂: 后来他成立的销售培训公司,成为美国最成功的培训机构,每年收入几亿美元;他投资房地产,现在在美国拥有上千套房产,价值3.5亿美元。而且他是美国畅销书作者,Sell To Survive (2008), The Closer's Survival Guide (2009), If You're Not First, You're Last(2010), The 10X Rule (2011), and Sell or be Sold (2012), The Millionare Booklet (2016), Be Obsessed or Be Average (2016)。都是美国销售类最畅销的,其中我看过了3本。

下面,是他对销售员的100个忠告,帮助大家保持“Motivated”(保持动力)。

1-01概要

1-02致力于你的潜力而不是你的配额(常规目标)

1-03 追求极致(极端)

1-04即使你满意了也要再多做一些

1-05做别人拒绝做的事

1-06愿意失败,知道失败是不可能的(只要你还在努力,就没有失败)

1-07做你所知道的最可靠(靠谱)的人

1-08让人们知道你是独一无二的

1-09做那些对你最有挑战性的事情

1-10给予别人(对你)预期的更多的东西

2-01加入具有大师级头脑的团队

2-02每个星期读一本书

2-03远离你身边的负能量人物

2-04保持不适(警惕舒适区),接触新人群

2-05做那些你害怕的事情

2-06让你身边的人都是积极向上的标签提示

2-07接触新朋友

2-08问那些比你更成功的人寻求指导

2-09对自己进行持续和定期的投资

2-10参加各种课堂(work shop)去学习和增加社会关系

2-11远离那些不承担责任的人

2-12在生活的的各个领域都寻求卓越

3-01控制时间而不是管理时间(做时间的主人)

3-02安排你的一天的时间细化到15分钟间隔

3-03为你的家人每天带来优质的时间

3-04对重要的事情保持数字统计

3-05保持满满的日程

3-06早睡

3-07在你的邻居里第一个起床

3-08保持忙碌,忙到到处奔跑

3-09但,在日程里有短暂休息的计划

3-10在需要你做之前就把事情做好

3-11把你的生活做好划分(事业、家庭、娱乐、爱好),然后赢下所有的领域

3-12写下每天的工作(作战)计划

4-01诚实对待每一个人,尤其是你自己

4-02参与你的社区活动保持社交

4-03做你圈子里穿着最讲究的人

4-04有足够的时间来满足你的休假需求(工作好,玩好)

4-05走出家门尝试新事物

4-06避免导致抑郁焦虑的广告/内容

4-07远离电视剧和广播

4-08当取得提升自身潜力的成就时候,奖励自己

4-09去掉所有降低你自我认知(自尊)的行为

4-10每天寻找帮助他人的机会

4-11住在最好的酒店

4-12 坐在最前面(无论什么时候)

4-13 对你的家人和朋友全力以赴

5-01每天锻炼一点点

5-02吃你能买得起的最健康的食物

5-03避免食物加糖

5-04增加进水量(多喝水)

5-05保持精力充沛,即使你并不感觉如此(让自己装作很有状态)

5-06如果小睡有帮助,就小睡一会儿

5-07写下你的现在的成功(进步)

5-08听那些让你振作起来的音乐

5-09对生活说“是”,对各种机会和人说“是”

5-10行动速度和紧迫感

5-11保持饥饿感,对你见的每个人充满饥饿感(让对方感觉到你的愿望)

6-01把取得成功作为你的职责

6-02把成功作为一个道德问题而不是财务问题

6-03做一个你所知道的最有道德的人

6-04有比金钱更高的目的

6-05永远不会安分守己,安于现状

6—06给与别人对你期待的更多

6-07找到优秀的合作者

6-08当有人说你不能的时候,你要变成聋子

6-09想向那些比你更成功的人需求指导

6-10创建每日的固定流程,让你进入状态

6-11永远不要拿自己和钱来比较(买不起什么东西)

7- 01永远不要降低你的目标

7- 02让全世界都知道你

7- 03“支配”你的行业(独具特色),不去“竞争”(同质化竞争)

7- 04引起大家的注意,乃至大家开始批评你

7- 05要制造新闻不去看新闻

7—06在你的领域里成为名人

7—07得到一些新的“多汁”的大问题而不是那些无聊的老问题

7- 08在你的领域里充满影响力,乃至每个人都在谈论你

8-01要对你的生活和事业保持疯狂

8-02总比前一天多做一点

8—03做的太多,乃至有人批评讽刺你

8-04把你所做的一切都提高到另一个水平

8—05让自己在击球手(进攻)和胜利者周围

8—06永远不要因为满意了就妥协自己还有的潜力

8-07看看事情是怎么可能的而不是不可能的

8- 08去完成别人说做不到的事

9-01每天写下你的目标

9-02在睡觉前把你的目标写下来。

9—03与你的家人有30分钟的财务会议

9-04每个月与你的家人举行一次目标会议

9—05确定你的激情所在

9-06想象在交易结束时你想要什么,得到什么

9—07关注未来而不是过去

9-08想象你到底需要什么(现在/未来)

10-01集中精力在每天的目标

10-02先做最难的事情

10-03强迫自己做超出你认为可能的事

10-04亲自拜访客户

10-05亲自给每一个有问题的客户打电话

10-06每次给客户演示都要越来越好

10-07一旦开始就要完成每一项任务

10-08回应所有社交媒体的点赞和评论

10-09任何场合总是提前出现

10-10列出会改变你生活的联系人名单

以上,就是他对我们的销售人员的忠告,希望能给大家带来不断努力的激情。以上的内容,是他的一个音频节目,每一条建议都还有一段解释,可能光看题目不能理解的很完整,我也尽可能在括号里进行了标注。如果英语好的朋友有兴趣,可以向我索取音频文件。很荣幸,在今年的10X成长大会上,也有幸和他一起合影。这个照片都是他拿过我的手机,熟练地帮我摆拍好的,可见经验丰富。而且为对方着想,保证照片效果,也节省时间。因为知道要和他合影的人都会手忙脚乱,而且很多不擅长拍照吧。在上面的忠告里,我们也能找到这种精神吧。

附录:英文原文

1-01 Introduction
1-02 Work to Your Potential Not Your Quota
1-03 Shoot for Extraordinary
1-04 Go the Extra Mile Even After You Have Satisfied
1-05 Do What Others Refuse to Do
1-06 Be Willing to Fail Knowing Failure is Impossible
1-07 Be the Most Dependable Person You Know
1-08 Let People Know You are Unique by Your Actions
1-09 Do Those Things That Challenge You the Most
1-10 Give More than is Expected of You
2-01 Get in a Mastermind Group of Winners
2-02 Read a Book a Week
2-03 Cut Out Negative People
2-04 Stay Uncomfortable and Meet New People
2-05 Do Those Things You are Fearful of
2-06 Surround Yourself with Positive Reminders
2-06 Surround Yourself with Positive Reminders
2-07 Reach Up for New Friends
2-08 Ask Those More Successful than You for Guidance
2-09 Make Continued and Regular Investments in Yourself
2-10 Go to Workshops to Learn and Connect
2-11 Avoid Those That Don't Assume Responsibility for Every Outcome
2-12 Seek to Be Exceptional in Every Area of Your Life
3-01 Look to Control Time Rather than Manage It
3-02 Schedule Your Day in 15-Minute Blocks
3-03 Make Quality Time for Your Family Everyday
3-04 Keep Statistics on Everything Important
3-05 Keep a Full Calendar
3-06 Go to Bed Early
3-07 Be the First One Up in Your Neighborhood
3-08 Stay So Busy You are Running Everywhere You Go
3-09 Schedule Short Breaks
3-10 Get Things Done Long Before Required of You
3-11 Break Your Life into Priorities and Win at All of Them
3-12 Write a Daily Battle Plan
4-01 Be Honest with Everyone Especially Yourself
4-02 Stay Involved with your Community - Be Social
4-03 Be the Most Prefessionally Dressed Person in Your Space
4-04 Take Enough Time Off to Fulfill Your Desire for Time Off
4-05 Get Out of the House and Try New Things
4-06 Avoid Ads that Promote Depression as a Disease
4-07 Avoid Drama TV and Radio
4-08 Have Rewards for Accomplishments that Compliment Your Potential
4-09 Cut Out All Behavior That Lowers Your Self Esteem
4-10 Everyday Look for Opportunity to Help Others
4-11 Stay in the BEST Hotels
4-12 Sit Up Front
4-13 Overcommit to Your Family and Friends
5-01 Exercise a Little Everyday
5-02 Eat the Healthiest Foods You Can Afford
5-03 Avoid Foods with Sugar
5-04 Increase Water Intake
5-05 Be Energetic Even When You Don't Feel It
5-06 Take Power Naps if They Help You
5-07 Write Down the Successes You are Having
5-08 Listen to Music That Pumps You Up
5-09 Say YES to Life
5-10 Move with Speed and Urgency
5-11 Stay Hungry and Act Hungry with Everyone You Meet
6-01 Approach Success as Your Duty
6-02 Approach Success as an Ethical Issue Not a Financial One
6-03 Be the Most Ethical Person You Know
6-04 Have a Higher Purpose Than Just Money
6-05 Never Settle for Good When You Can Be Great
6-06 Give More than is Expected of You
6-07 Get Great Partners
6-08 Be Deaf When Someone Says You Can't
6-09 Ask Those More Successful than You for Guidance
6-10 Create Daily Rituals That Put You in Charge
6-11 Never Never Never Compare Yourself to Money
7-01 Never Lower Your Target Mentality
7-02 Make Sure the Whole World Knows You
7-03 Dominate Your Space Don't Complete in It
7-04 Get so Much Attention You are Criticized for It
7-05 Make the News Don't Watch the News
7-06 Become a Celebrity in Your Space
7-07 Get Some Big New Juicy Problems Rather than the Old Boring Ones
7-08 Be So Big in Your Space Everyone is Talking About You
8-01 Be a Manic at Your Life and Career
8-02 Do a Little More Than the Day Before
8-03 Do So Much You are Criticized for It
8-04 Take Everything You Do to Another Level
8-05 Stay Around Hitters and Winners
8-06 Never Compromise Your Potential for Being Satisfied
8-07 Look at How Things are Possible Rather than Impossible
8-08 Look to Accomplish Those Things Others Say Can't Be Done
9-01 Write Your Goal Down First Thing Each Day
9-02 Write Your Goals Down Again Before You Go to Sleep
9-03 Have a 30 Minute Finance Meeting with Your Family
9-04 Have a Monthly Goals Meeting with Your Family
9-05 Identify What You are Passionate About
9-06 Picture What You Want at the End of the Deal
9-07 Focus on the Future Not the Past
9-08 Keep Images of What it is You Want in Your Environment
10-01 Stay Focused on the Daily Target
10-02 Do The Most Difficult Things First
10-03 Push Yourself to Do More Than You Think Possible
10-04 Visit Your Customers in Person
10-05 Call Every Problem Customer Personally and Quickly
10-06 Bring More to a Presentation Than You Could Ever Use
10-07 Complete Every Task Once Started
10-08 Respond to All Social Media Likes and Comments
10-09 Show Up Early for Everything
10-10 Make a List of Contacts That Would Change Your Life

(完)

编辑于 2019-05-20

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